La definimos como la gestión y procesamiento eficaz de grandes cantidades de información; en donde cada variable, o concepto de valor, nos muestra un panorama general; pero que relacionadas entre sí nos permite identificar INSIGHTS que nos ayudan a tomar decisiones con menos incertidumbre.
Sin duda, una de las claves es crear visualizaciones que cobren vida y no se limiten a mostrar datos, números o gráficos.
HOW COMPANIES USE BIG DATA
Annual global growth in IT spending compared to growth in data
Source: McKinsey, 2011
Companies planning to increase big data use this year
40% Definitely
24% Not sure
36% No
Source: IDC
Big data analytics adoption rates
39% Investment banking
37% Insurance
37% Telecom
37% Manufacturing
36% Transport and logistics
36% Retail banking
35%&nbçEnergy and utilities
35% Central government
34% UK economy
34% Other activities
31% Healthcare
31% Retail
30% Professional Services
Source: Cebr Analysis
Proportion of companies taking specific steps around big data (some firms more than one category)
